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Evernote Passes 500,000 Registered Users, Most of Them On The iPhone November 24, 2008 22:00:29
Some apps wander around the wilderness for a while until they can find the perfect home. For Evernote, that home is the iPhone. The note-taking, picture-capturing, voice-recording, handwriting-recognizing universal memory service has been under development for years and launched last February in private beta on the PC. But it wasn’t until May 29 that it debuted on the iTunes store as an iPhone app. That’s when it started to take off.
Now Evernote has 512,000 registered users, who have created 13.8 million notes. In addition to the iPhone app, Evernote offers its service thorugh a PC client, a Mac client, a Website, and other mobile devices. The iPhone app is the most popular, being used 57% of the time. It is followed by the Web (51%), the PC client (32%), the Mac (28%), and other mobile clients bring up the rear (8%). These numbers add up to more than 100 because nearly half of all users access the service via more than one app.
The PC and Mac clients are the most fully-featured, yet it is the iPhone app that gave Evernote its critical mass. Perhaps that’s because the iPhone app lets you take pictures using the camera, append a note and save it to your Evernote page, where it is archived and searchable. It is more difficult to capture memories with a laptop.
Here is Evernote’s Elevator Pitch:
Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.

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Sloshspot: The Website and iPhone App for Professional Drinkers November 24, 2008 22:00:23 As its name suggests, Sloshspot is a website for people looking to have a good time – perhaps too good of a time. Like many sites before it, Sloshspot is an index of bars and nightspots, where users can leave reviews, post photos, and check out other “regulars” of different locales. Venues can maintain their own presence on the site to keep their regulars informed of events and drink specials.
What makes Sloshspot interesting, unique, and maybe a bit of an enabler, is a point system that allows users to earn rewards for more participation on the site. Of course, more participation – like posting photos and comments from a night out at a particular venue – requires more time out on the town.
As you participate more on the site, you move up to different levels – from lightweight, to weekend warrior, to socialite, etc. At each level, you unlock new site features, like things you can add to your profile, and eventually become eligible for prizes like iTunes gift cards and of course, free kegs.
Sloshspot also offers an iPhone app so you can find bars, events, and shows on the go. The app automatically detects your location, then lets you search the database to find something nearby. You can see all of the same data that’s available on the website, like ratings, the regulars, and who’s attending on a given night.
The big competition for Sloshspot would seem to be MySpace, where many venues already maintain their own presence where you can do much of the same, by becoming a “friend” of a given place, checking the event schedule, or leaving comments with your reviews and photos.
Where Sloshspot has a chance to standout is with its reward system and a mobile experience specific to those that can’t get enough of the nightlife. And if those two components can take off, there is certainly money to be made in hyperlocal advertising to a crowd that’s looking to spend money.
See Also: The Top Social Networks Where Alcohol is Allowed
--- Related Articles at Mashable | All Thats New on the Web: Round 1 Voting - Nominees

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Jim Boykin: Paid Links Aren’t Worth It To Me November 24, 2008 22:00:18Two days ago Matt Cutts said, “The reality is that accepting money to link to/promote/market for a product without disclosing that fact is a very high-risk behavior, in my opinion.”
And I believe him….big time….I can tell you from first hand experience that buying links can be a “high-risk behavior”, and it can have very strong consequences.
In the past I always felt I was one step ahead of Google….for years I’ve tried to “be one” with my vision of the Google Gods, thinking that I was always one step ahead of Matt because my links were “under the radar”.
Years ago I used to worry about Google finding my links through connections in their algorithms… today, I’d worry more about my competitors “turning me in” to Google. Even a Ninja-obfuscated paid link had better pass the review of all your competitors, otherwise, you could be put above the radar and possibly penalized by Google…. one wrong move today, or a technique used today and caught in the future, could spell your downfall tomorrow. I remember once Matt asking at a conference if anyone in the audience was working with sites that they could afford to burn….not many hands went up…and I can’t think of any of my clients handing us a site that they can afford to burn either.
So, the best thing for my company to do, if we want to stay out of the fire, is to make sure that We Build Pages adheres to the Google Guidelines, and that means we won’t be getting any more paid links for manipulating search engines.
On top of that, we’re also doing a major audit of our clients’ paid links (some we got, some the client/others got [done to client specifications, but any we feel could be construed as paid...now or later, we're suggesting be nofollowed or removed]), and we’re sending emails out to lots of places that are linking to our clients based on the data we’ve collected from our own audits, and from the clients data, seeking to have these links either nofollowed or removed.
It actually feels great to be following Google’s Guidelines. Any fears I once may have felt for Google, are now gone with my outlook on the future. I can now bring We Build Pages to the level where I don’t have to worry about Google looking into anything I’m doing, and being upset…because I’m playing by Google’s rules now.
Oh, we’re still building links…that’s still the cornerstone of our business right now….we’re just not paying for any of them and are working on several techniques for getting links without even having to ask (create great content and they will link), as well as putting great resources in place to help people find out about this content.
The We Build Pages team has embraced this change and I have been lucky to have the right people, in the right positions, at the right time for this adjustment in our link building strategies. This can be evidenced by how many ninjas put in grueling hours over the past couple of weeks. It’s midnight on a Friday and four of us are still here getting the job done and done well!
We’re more than links though…oh, so much more. Why do you think I hired Patrick Sexton, the Google guideline guru and best Google gadget developer that I knew of? And Rhea Drysdale, the person who I felt had the perfect balance between SEO and SEM skills? Or Lisa Barone, my favorite SEO blogger who can also assist our clients with community building? Or QualityGal, who brings the quality rater eyes to everything we publish….not to mention a team filled with all-stars in my eyes.
A few weeks ago we announced that we’re going through major changes at We Build Pages with our services, and today I’m happy to announce that We Build Pages has stopped buying links that are not within the Google Guidelines and are doing an audit, as well.
I plan to make We Build Pages the ultimate Internet Marketing company, and I don’t want to risk my business’ future by buying links…and if you’re worried about your site’s future, and you’re buying links, you might want to think twice. Buying links passed the tipping point long ago… you must get over it, and evolve, or be ready to face what might be coming your way.
I’m Feeling Lucky,
Jim Boykin
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Explode Google Results With Sounds November 24, 2008 22:00:14
Google added a new opt-in experiment for search results: SearchWiki with sound. By now you might have noticed you can click the “x” next to a specific result, resulting in an animation of an explosion as part of the SearchWiki feature (this is the image file). After hitting the Join button on the new experiment, you’ll additionally hear a sound during that explosion (recorded by Google co-founder “Sergey Brin himself”, as Google says). Organizing the world’s information one gimmick a time...
[Thanks WebSonic.nl!]
Update: If on the other hand you don’t want any SearchWiki feature at all because you think it clutters results, you can disable it via a user script (you need to have the Firefox add-on Greasemonkey installed, or use Opera). [Via Ionut.] [By Philipp Lenssen | Origin: Explode Google Results With Sounds | Comments] [Advertisement] Google books at eBay: background info on Google, AdWords, AdSense, Blogger and more... - [Read more] |
Guardian To The Rescue November 24, 2008 22:00:09 (Click on chart to enlarge) Following this post where we praised the US Death & Taxes wallchart, several correspondents have drawn our attention to the Guardian/IFS version of the same thing for the UK.
While not quite as detailed as D&T, it's certainly a worthy effort. It shows exactly where our £0.6 trillion goes, and its all gathered together in one handy place. Ahead of Gordos new splurge, I suggest we all spend a few minutes studying it. - [Read more] |
iPhone Your Life: Conan Did it Better November 24, 2008 22:00:04
Find the iPhone App Store a little overwhelming? Apple has the answer. The company has launched a section of its site called “iPhone Your Life“, wherein Apple has hand-selected the best iPhone apps for different lifestyles: Around Town, World Travel, At Home, Getting Things Done, Fun and Games. A handy reference, we think, for finding your way in the sea of iPhone apps now available.
The iPhone as a lifestyle brand, though? We think Conan O’Brien got there first…
--- Related Articles at Mashable | All Thats New on the Web: 3G iPhone Confirmed for 2008 3G iPhone Coming Next Year World’s Simplest iPhone App FriendFeed Launches iPhone Compatibility FriendFeed for iPhone Coming - I’ve Waited For This All My Life Facebook’s Got a New iPhone App, Homepage iPhone to Launch in Germany on T-Mobile

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Google SearchWiki Is Back. Here’s How To Kill It For Good. November 24, 2008 22:00:00
Cheers were heard across the Internet earlier today when Google’s new SearchWiki search interface inexplicably vanished. Perhaps, just maybe, it was gone for good. Or at least when it returned it would have an opt out feature.
Nope. Neither. It’s back and it’s still impossible to get out of it short of logging out of Google entirely. Lovely comments like the one above now scar Google’s once pristine search results page.
Here’s how you can get rid of SearchWiki for good if you were unfortunate enough to accept it in the first place: use a Greasemonkey script created by Austrian developer Franz Enzenhofer and just click a button to turn it off. Instructions are here.
This should hold you over until Google adds an opt-out button.
Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

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Facebook’s Project Palantir: Beautiful Visualization Of People Connecting November 24, 2008 21:59:55
A group of Facebook engineers - Jack Lindamood, Kevin Der and Dan Weatherford - have created a small project called Palantir at a Facebook Hackathon event. The project is named after The palantír of Orthanc, a crystal ball-like object from The Lord Of The Rings (yep, they’re nerds).
Anyway, it’s a video of the earth showing Facebook activity visually and geographically. One view shows activity as dots of light that flow upward. Another view shows connections between people around the globe as it occurs. The images above show a little of it, but you really have to see the video to appreciate it. You can see it here.
Facebook says they are strongly considering productizing this, but for now it isn’t on the roadmap. If they do go forward with it, presumably you’ll be able to watch friend connections happening all over the world.
Crunch Network: CrunchBase the free database of technology companies, people, and investors

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Retweet: The Infectious Power Of Word Of Mouth November 24, 2008 21:59:52Word of Mouth, the Holy Grail of Marketing
Word of mouth marketing is one of the most desirable activities to brands, why? Because research on trust shows that consumers (folks like you and me) trust the opinions of people we know more than anyone else. It makes sense of course, think about the next time you’re going to buy a car, who’s opinion are you going to trust, those of your friends or the opinion of the sales guy representing the product?
[Information within Microblogging communities like Twitter encourage rapid word of mouth –of both positive and negative content]
Twitter, Although Small, Continues to Demonstrate Influence
Twitter, which I’m seeing informal stats of around 5 million users, has continued to show it’s viral capabilities, with last week’s Motrin mom’s brand punking of an advertisement to news being spread about natural disasters faster than traditional news, this toolset allows content to spread faster and farther than we’ve ever seen. Watching how Al Gore’s Current TV integrated tweets live on their TV broadcast and how CNN and CSPAN mentioned this microblogging service during the election months is a nod to it’s power. In some ways, long form blog posts like this seem so much slower and plodding compared to how quickly information can come and go in Twitter.
[Within the Twitter community a “Retweet” is a social gesture indicating endorsement of an idea]
The “Retweet” How Information Quickly Spreads
As a result, the most powerful activity within Twitter is to watch the “Retweet” phenomeneon. A retweet is when one individual copies a tweet from someone in their network and shares it with their network. It’s perhaps the highest degree of content approval, it means that the content was so valuable and important that they were willing to share it with their network –causing it to spread from one community to the next –retweets are the core essence of the viral aspect of content spreading. Early research from Peter Kim indicates that twitter users are brand sensitive, and spread information. Since content can be shared, consumed on mobile devices, this information can rapidly spread faster than any other infectious technology we’ve ever seen.
How to Measure and Monitor the Coveted Retweets
Expect to see social media measurement tools appear that measure the spread of retweets, URLs, and other commonly repeated content to look for how information is passed from a source to a node, to an entire community. In fact, in a very primitive way, you can see those that are repeating the content of others, for example Tim O’Reilly’s content. See this search query showing “Retweet @timorielly“, or “RT @timoreilly” (an abbreviated version).
You should do the same query for your brand, products, and those of your competitors, start with this query “retweet yourbrand“, and change out yourbrand. At some point we can expect a service to appear that will track a tweet from a single source, then track how it is retweeted, then by who (and their number of followers) then to create a numerical value of the velocity of that single original tweet as it cascades through a community.
Impacts to Users, Brands and Vendors
Twitter Users: If someone retweets your content, be and feel honored, it means that your content was so important or interesting to them they are willing to share it with their own trusted network. If you need some guidelines on how to retweet, read this handy guide.
Brands: Companies should pay close attention to how information spreads and should do searches on their product and brand to learn what type of information is being spread by who.
Vendors: Social media measurement companies like Cymfony, Buzzmetrics, Radian 6, Buzzlogic, and others should start tracking the retweet stream around a brand and product to monitor and map out community and content hotspots. It’s possible to create some type of “Digg” or “Delicious” tool that maps the social voting and bookmarking based off the data gleaned from Retweets and TinyURLs.
I’ll echo Shel Israel who posted similar thoughts that retweeting is the most powerful single aspect of Twitter.
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TIGdb: The Indie Games Database November 24, 2008 21:59:47
If youre bored and want something new to play today, but its not dark out yet so you cant load up Left 4 Dead, consider checking out some excellent independently developed games (free and otherwise). Although World of Goo made headlines due to its high piracy rate, its only one of hundreds of great indie games that get released every year. TIGSources database of games is fantastic, providing screenshots, download links, and powerful sorting tools: here are free Windows games from 2008, for instance.

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TorrentAds: Advertising Purely in P2P November 24, 2008 21:59:44 As we’ve all learned, BitTorrent traffic has grown so large over the years that it has created enormous worry in the media world about lost revenue. And no doubt those concerns are legitimate.
Yet it can also be said that the P2P space has grown so large that the panoply of sites which make up the space register many, many millions of page views each month. And anyone with a basic understand of Internet economics will tell you plenty of page views equal plenty of cash. Enter, TorrentAds.
Exclusive to the World of P2P
Purportedly operating out of Cornwall, UK, TorrentAds has been founded to do one thing and one thing only: serve advertisements on BitTorrent websites. (Not the ads in the screenshot to the left, though. That’s somebody else’s business.)
For publishers it promises “some of the highest CPMs in the industry.” For advertisers, it offers a serving and reporting technology gleaned from a partnership with Zedo, an ad solutions provider based in the US, India, and Russia.
A ‘World’s-First? Is There Gold in That?
I’m not entirely positive about this, but its claim as the “world’s first torrent tracker…related advertising network seems fairly legit. Alternatively, sites like Mininova and Piratebay appears to rely on engines like BlueLithium and Ventiv Media for marketing duties, and those companies don’t serve the file-sharing directories only.
Now, as a young thing, it’s hard to deduce whether TorrentAds’s business proposition is a smart one. Putting your eggs into one basket can be a good thing, depending on the circumstance, but there’s that niggling risk thing that goes along with it.
Still, if TorrentAd’s stated security and services are the real thing, its entering a marketing with numerically guaranteed rewards. The size of the P2P world explains that premise easily enough.

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JobCompass for iPhone: To Pay or Not to Pay November 24, 2008 21:59:39 Would you pay for a job search application if you could get two others free of charge? The people behind JobCompass are hopeful.
For $3.99, JobCompass [iTunes URL] gives iPhone users a device to scour for jobs with extra emphasis on location - the better to quickly see how far from home you’re willing to travel. Yes, there’s a reason “the daily grind” is part of the everyman’s lexicon.
Here’s what you need to know about the download:

Design
As far as design goes, it’s one of the best. The free options currently on the market, CareerBuilder’s “Jobs” [iTunes] and FICC’s “JOBS!” [iTunes], are noticeable less heavy on pizazz.
It’s not that browsing CareerBuilder’s more veteran alternative isn’t nice to use. It definitely is. Pardon the pun, but it gets the job done. It’s just that JobCompass wears itself better. Of course, whether it $3.99 better is something to take into account as well.
Utility
It’s also useful insofar as mobile access goes. Inputs are easy enough to make. Return data is conveniently arranged in pockets within a specified region. Subsequently, favored job listings can be emailed for future reference. (Applying while on-the-go perhaps isn’t the ideal way to seek gainful employment.)
Plans for Expansion
Currently, JobCompass scours US and English language listings only. (Via Indeed.com, with connections to Monster, HotJobs, and focused like Dice and Cybercoders in the works.) Its creators promise ample internationalism (Germany, Canada, UK, France and Spain, for example), however, as well as and multilingual support in the future.
--- Related Articles at Mashable | All Thats New on the Web: World’s Simplest iPhone App iPhone to Launch in Germany on T-Mobile 3G iPhone Confirmed for 2008 Mundu Optimizes Multi-Client Chat Tool for the iPhone Apple Making a Directory for iPhone Apps? European iPhone to be Offered on Multiple Carriers iPhone. Europe. September.

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Weekend Diversion: Escher Legos November 24, 2008 21:59:35It’s amazing what people with lots of spare time on their hands can accomplish. Some of my favorite drawings of MC Escher have been recreated using legos. I have no words to do it justice, only pictures. Check out Belvedere:
Relativity:

Ascending and Descending:

Waterfall:
and Balcony (yes, I’m sure there’s a lens or photoshop trick involved):
Something I’m excited to look at and have no interest in recreating for myself. Hope you’re having a great weekend! - [Read more] |
Gmail Hack: A Route to Domain Theft? November 24, 2008 21:59:29 Google’s Gmail service has lots of fans, but it may also be the cause of a number of domain name thefts in recent weeks.
Attacker Creates a Gmail Filter
According to a proof of concept by Geek Condition, there is a security flaw in Gmail that allows an attacker to forward GoDaddy account reset information to the offending party unbeknownst by the victim. This is done by creating a filter that forwards GoDaddy’s “change of password” mail to the attacker and deletes it from your inbox.
Such acts have been documented three times already this month.
How Your Account is Compromised
But surely in order to set up a Gmail filter and redirect your mail, the attacker needs your Gmail password? Not so, it would seem.
When setting up a filter for your mail, a request is sent to Google containing two key variables: a Unique Account Identifier, and a Session Authorization Key. The Unique Account Identifier never changes, and while the author of the proof declines to explain how it is obtained, he claims the answer can be found via a web search.
Meanwhile, the Session Authorization Key is found by directing a Gmail user to a page containing a malicious script: this grabs the cookie “GMAIL_AT” which includes the Session Authorization key. Once obtained, the required variables are entered into a hidden iframe to create a filter on your account. And…voila…your password reset mails are now being sent elsewhere.
The Fix
For Gmail users, Geek Condition suggests checking your Gmail account for filters you did not create, and (for Firefox users only) installing the NoScript addon.
The fix for Gmail? They might want to make the Session Authorization Key expire after every request, rather than every session.

Image sources: PublikParking; Geek Condition
--- Related Articles at Mashable | All Thats New on the Web: Gmail Security Flaw Spotted, Spam Filters Subverted Australian Government On Their Internet Filters: We Failed MySpace Hacker Found and Punished, Kinda. Netflix Hack for DRM-Free Movie Downloads GMail Phasing In IMAP Gmail Mobile Gets an Update Be Careful if You Access Gmail Through a Public Hotspot

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Imeem for Android G1: Plug Into Local Music November 24, 2008 21:59:25 Imeem went mobile with its launch of an application for the Android-based T-Mobile G1 smartphone last month, and now the company has complemented the release with some special extras.
The most intriguing addition is location-based streaming, which the company says features “popular music in the user’s city.”
Also, artist recommendations, along with data like biography and discography, are now made available according to names you specify as favorites. And did we mention there is access to a holiday music station? Oh yes, that’s there too. Now you can experience a festive winter season wherever you are - at your PC or roaming your neighborhood with your G1.
Finally, for Madison Avenue and the rest of the advertising world, brands can serve folks on the go with banner placement much like they’ve been able to on the desktop.
Everything can be seen with an upgrade or a fresh download of the imeem Mobile application.

--- Related Articles at Mashable | All Thats New on the Web: Imeem Adds EMI’s Music and Videos to Catalog Imeem Brings Streaming Music to Android and Google G1 Imeem Partners with Sony BMG to Legally Stream Music Imeem Secures More Funding Imeem Adds Universal Music to Complete Streaming Catalog Imeem, Snocap Hook Up Imeem Gets Full Length Horror Film: Debuts Next Week

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WordPressDirect: Like Blogging Without the Blogging November 24, 2008 21:59:19
It’s a classic problem: you want to have a popular WordPress blog, but without all the hassles of writing it. Enter WordPressDirect, which announced via press release today:
Armed with little more than a desire to publish on a topic, users can create and maintain any number of content-packed, automatically-updated, search engine optimized (SEO) niche websites powered by the WordPress blog engine.
…By clicking a few radio buttons and entering a few search phrases, WordPressDirect will create a blog-driven website, create the blog categories, install the theme, and automatically post content. WordPressDirect contains special software that identifies relevant content and then automatically posts it to the site with proper categorization and tagging to aid visitors and searchers alike.
Anyone have any comments on this?

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Be-A-Magpie Is PayPerPost For Twitter November 24, 2008 21:59:15 Like much-criticized PayPerPost for blogs, German/UK startup Be-A-Mapgpie will pay you to insert advertisements into your Twitter stream.
Advertisers pay on a cost-per-thousand-impression basis, and the ads are promised to be delivered to relevant audiences based on keywords. That means Be-A-Magpie will analyze the content of your Twitter messages to see if there is a match to particular advertisers.
The TechCrunch Twitter account, with 31,000 followers, can earn a whopping €14,410.51 per month, it says.
The service auto-determines the number of ads to insert per legitimate Twitter message - the default is one ad for every five Tweets. The service inserts the ads automatically by storing your Twitter credentials. As for disclosure - well, there really isn’t any. A #magpie hashtag is added to each Tweet, but that’s it.
It’s not clear if Twitter will object to this. Their terms and conditions don’t specifically exclude it, but an amendment may be in order. There is a good discussion here, started by Robert Scoble, on whether it should be banned.
Users may not be so forgiving though. I imagine anyone who starts to use this will see a sudden decline in followers rather quickly.
You can tell who’s already signed up for the service - the company is using those accounts to spread word about itself virally:

Crunch Network: CrunchBoard because it’s time for you to find a new Job2.0

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Google Search Wiki - Like Forcing You To Eat The Heart of a Live Cobra November 24, 2008 21:59:09Last week Google announced the release of a new project known as the search wiki. This represents another step where google shows complete disregard for their users, ignoring what they want, and instead forcing them to participate in what can only be described as a plan that was never fully thought out and was ill conceived at best.
Allow me to make an analogy to prove my point … imagine all of your friends told you about this great restaurant in town, where they serve the most amazing steak dinner … eventually you decide to visit for dinner one night …
YOU: Yes I’d like the steak dinner special … cooked medium well please
Waiter: Excellent choice … and can I tell you we’ve made it better … it now comes with a side order of live cobra heart!
YOU: excuse me what did you say was the side dish?
Waiter: A live cobra heart sir … you know it’s a rare delicacy in many countries.
YOU: … umm you know I’m not sure I’d like that … can I have some mashed potatoes or green beans instead?
Waiter: No sir I’m afraid not our chefs are very well trained and they’ve decided this is what makes the meal better, so no substitutions.
YOU: … aaaa ok then … you know what lets just skip the side dish, I’ll just have the steak by itself, all of my friends tell me it’s really the best in town.
Waiter: I’m sorry sir if you want the steak you HAVE to have the cobra heart on your dish, there are simply no exceptions …
So now you have the choice do you want the steak dish so much that you are willing to go through having a live cobra heart on the same plate. Sure you can try and remove it and put it in your napkin, or relocate it to your bread plate, but there’s no avoiding that there will be a live beating cobra heart when the waiter brings your plate to the table.
What does this have to do with Google’s search wiki? Well much like the unaccommodating waiter, Google forgot to give you a way to opt out of the search wiki project. Log into any of the google account services like Gmail, Adsense, Adwords, Google reader, Google Calender, Webmaster Central or Google Analytics and there is the search wiki, just like that still pulsating purplish cobra heart. It doesn’t matter if you don’t like it or don’t want it Google engineers and executives have decided they know what’s best for you.
Am I exaggerating for dramatic effect, maybe slightly … but how about something without a flair for the sensational, how about something that is truly offensive, like porn URL’s shown where children could see them …

Ok most kids under 10 won’t be looking for Techcrunch, but that’s just an example of what could go wrong, once the spammers turn the botnets loose, how long do you think it will be before they start invading Hannah Montana or Jonas Brothers listings?
Why would children be logged into google services in the first place? I’m teaching my kids how to use online calenders to enter family events so they are shared. So the very real possibility now exists that google’s bad idea will introduce porn onto the family computer, and since there is no opt out, my options are limited, get rid of google services or pray they don’t ever click anything. Dear google please excuse me if I’m not thrilled or thankful that you introduced this problem into my life.
To be honest there are other options, for one I could install a greasemonkey Stylish script that will hide all of search wiki. For me that’s kind of like walking around with sunglasses indoors because the maintenance guy put extra bright light bulbs in your office, it’s a band-aid solution that masks the real problem.
Google has a dominant lead in the search market, in some sectors it approaches near monopolistic levels. The fact that google is unchallenged by its closest rivals gives them some breathing room to have the bad combination of ego and recklessness, and have no fear of repercussions.
Google has history of forcing UI changes on people and not giving them a way to opt out. Previously personalized search was only available to logged in users who hadn’t opted out of the service. Then Google made the decision to serve personalized search to everyone logged in or not. Now the only way out is to use the &PWS=0 parameter on all of your searches. If you use firefox you can use the mycroft unpersonalized SERP plugin. This is all well and good for SEO’s and computer geeks but man on the street … sorry pal you’re SOL, google is giving you the shaft like it or not.
Is this just another example of typical graywolf google bashing … nope Danny Sullivan noted the omission of an off switch, as did Michael Arrington of techcrunch. Of course most techno blogging fan boys fell in line, like the sheep they are praising it as cool or innovative. Except when it mysteriously went AWOL for a few hours Saturday night, then people were a little more honest.
So what’s the right thing to do here? Figure out how long it will take to get an opt out solution in place, if it’s more than a few days, pull the project till they can get their ducks in row. It’s better to admit you made a mistake and have a little egg on your face while you fix it, than to walk around like an arrogant pompous ass in denial that you did anything wrong. People know the difference …
Next Google can stop pushing out changes that don’t have an off switch. If they want everyone else to follow the “do what’s best for users” mantra they should follow their own advice, instead of just paying it lip service. Lead by setting an example, not by preaching from the pulpit.
Post Script:
So what’s with the beating cobra heart reference, where did it come from, and did I make it up just to be sensational? No actually it is a rare and prized delicacy in some parts of the world. I learned about it watching the quintessential New Yorker Tony Bourdain, on the Travel Channel program No Reservations. Tony visits India and orders a cobra heart. The wait staff kills the cobra right in front of him cuts out the heart and serves it still beating in a dish for him to eat. Watch if you dare.
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This post originally came from Michael Gray who is an SEO Consultant.
Google Search Wiki - Like Forcing You To Eat The Heart of a Live Cobra
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Apptera Raises $10.5 Million More To Get Ads To Your Phone November 22, 2008 03:23:39
Mobile advertising network Apptera has closed a $10.5 million funding round led by Alloy Ventures, Lightspeed Venture Partners, and Walden International. The company is also announcing that David Karnstedt, Yahoo’s former SVP of North American Sales who has extensive experience in advertising, has joined its board.
Apptera offers a suite of audio and visual advertising solutions for companies looking to place ads on mobile devices. The company is behind many of the voice ads when you hear on free 411 services, as well as the ads found on AOL’s Moviefone. The company estimates that its ads reach over 100 million users a year, with huge growth rates as more companies expand to take advantage of mobile platforms.
Crunch Network: CrunchBoard because it’s time for you to find a new Job2.0

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